We are looking for a detail-oriented and data-driven SEO Analyst to strengthen our search visibility and drive organic growth. The ideal candidate will analyse website performance, implement SEO best practices, and optimise content to achieve higher rankings. This role requires strong analytical skills, technical SEO knowledge, and the ability to execute effective optimisation strategies.
Responsibilities:
• Conduct comprehensive keyword research and competitor analysis to identify ranking opportunities.
• Perform on-page SEO optimisation, including meta tags, header structures, internal linking, and content improvements.
• Monitor website performance using tools like Google Analytics, Search Console, and SEO auditing tools.
• Optimise website structure and technical elements (crawlability, indexability, schema markup, page speed).
• Track keyword rankings and prepare weekly/monthly SEO performance reports.
• Collaborate with content creators to develop SEO-friendly blogs, landing pages, and website updates.
• Identify backlink opportunities and assist in building high-quality link-building strategies.
Qualifications:
• Bachelor’s degree in Marketing, Computer Science, Business, or a related field.
• 0 - 1 years of experience in SEO, digital marketing, or website optimisation.
• Strong understanding of on-page, off-page, and technical SEO fundamentals.
• Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of website performance metrics, keyword research tools, and ranking analysis.
• Basic understanding of HTML, CSS, and website CMS platforms (preferred).
• Ability to analyse data and provide actionable insights to improve search performance.
Soft Skills:
• Excellent analytical and reporting skills with a strong attention to detail.
• Good communication and ability to explain technical concepts in simple terms.
• Organised, proactive, and able to manage multiple optimisation tasks simultaneously.
• Problem-solving mindset with the ability to identify issues and propose effective SEO solutions.
• Curiosity to stay updated with industry changes, Google algorithm updates, and SEO trends.